The New Icon of Southern Wonders

THE NEW ICON
OF SOUTHERN WONDERS

Hybrid Retail-Attraction & Entertainment Destination

ICONPHUKET boldly reimagines the vibrancy of Southern Thailand and
presents to the world a global icon that sparks exploration and transformative wonder,
compelling the world to behold Southern Thailand anew.

AWAKE

Magical Explorations

EVOLVE

Southern Wonders

UNITE

For Collaborative Growth

INSPIRE

A New Global Icon
for the South

The ICONPHUKET Story

ICONPHUKET — A NEW ICON FOR SOUTHERN WONDERS

ICONPHUKET brings together the strengths of Southern Thailand’s 14 provinces in a single world-class destination, showcasing the region’s unique identity, culture, wisdom, way of life, and economic potential to Thai and global audiences. As a Gateway to the Southern Potential, it will connect local potential to global opportunities and create an inspiring destination for the future.

NEWS UPDATE

SIAM PIWAT UNVEILS
“ICONPHUKET”,
A THB 10 BILLION
GLOBAL DESTINATION

5 October 2026

DRIVING SUSTAINABLE GROWTH ACROSS PHUKET AND SOUTHERN THAILAND

Siam Piwat reinforces its role as “The Game Changer” with ICONPHUKET, “The Icon of Southern Wonders,” propelling Southern Thailand’s extraordinary potential to the global stage.
Reimagining a new benchmark for commercial development through an extraordinary retail- entertainment concept, featuring 12 spectacular and one-of-a-kind World-Class Attractions designed to captivate global audiences. The destination will redefine lifestyle, leisure, and meaningful travel.